The best quotes by the author we have brought to you
“Coming back to America was, for me, much more of a cultural shock than going to India. The people in the Indian countryside don’t use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That’s had a big impact on my work.” (Steve Jobs Quotes)
Walter Isaacson
Steve Jobs
“Customers don’t know what they want until we’ve shown them.”
Walter Isaacson
Steve Jobs
“Even when he was barely conscious, his strong personality came through. At one point the pulmonologist tried to put a mask over his face when he was sedated. Jobs ripped it off and mumbled that he hated the design and refused to wear it. He ordered them to bring five different options and he would pick the one he liked.”
Walter Isaacson
Steve Jobs
“For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
Walter Isaacson
Steve Jobs
“He had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made me do something I didn’t think I could do… If you trust him, you can do things. If he’s decided that something should happen, then he’s just going to make it happen. (Elizabeth Holmes)”
Walter Isaacson
Steve Jobs
“He had the uncanny capacity to know exactly what your weak point is, know what will make you feel small, to make you cringe,” Joanna Hoffman said. “It’s a common trait in people who are charismatic and know how to manipulate people. Knowing that he can crush you makes you feel weakened and eager for his approval, so then he can elevate you and put you on a pedestal and own you.”
Walter Isaacson
Steve Jobs
“I am a fruitarian and I will only eat leaves picked by virgins in the moonlight – Steve Jobs ”
Walter Isaacson
Steve Jobs
“I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis.”
Walter Isaacson
Steve Jobs
“I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating.” Steve Jobs”
Walter Isaacson
Steve Jobs
“I had no idea what i wanted to do with my life and no idea how college was going to help me figure it out.”
Walter Isaacson
Steve Jobs
“I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.”
Walter Isaacson
Steve Jobs
“I think different religions are different doors to the same house. Sometimes I think the house exists, and sometimes I don’t. It’s the great mystery. (Steve Jobs)”
Walter Isaacson
Steve Jobs
“I think the biggest innovations of the twenty-first century will be the intersection of biology and technology. A new era is beginning, just like the digital one was when I was his age.”
Walter Isaacson
Steve Jobs
“I want it to be as beautiful as possible, even if it’s inside the box. A great carpenter isn’t going to use lousy wood for the back of a cabinet, even though nobody’s going to see it.”
Walter Isaacson
Steve Jobs
“If you act like you can do something, then it will work.”
Walter Isaacson
Steve Jobs
“If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there’s room to hear more subtle things – that’s when your intuition starts to blossom and you start to see things more clearly and be in the present more. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. It’s a discipline; you have to practice it.”
Walter Isaacson
Steve Jobs
“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away. The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, “Bye. I have to go. I’m going crazy and I’m getting out of here.” And they go and hibernate somewhere. Maybe later they re-emerge a little differently. (Steve Jobs)”
Walter Isaacson
Steve Jobs
“In classic Steve fashion, he would agree to something, but it would never happen,” said Lack. “He would set you up and then pull it off the table. He’s pathological, which can be useful in negotiations. And he’s a genius.”
Walter Isaacson
Steve Jobs
“In the annals of innovation, new ideas are only part of the equation. Execution is just as important.”
Walter Isaacson
Steve Jobs
“In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.”
Walter Isaacson
Steve Jobs
“Intuition is a very powerful thing, more powerful than intellect, in my opinion.”
Walter Isaacson
Steve Jobs
“It takes a lot of hard work,” he said, “to make something simple.”
Walter Isaacson
Steve Jobs
“Jobs had begun to drop acid by then, and he turned Brennan on to it as well, in a wheat field just outside Sunnyvale. “It was great,” he recalled. “I had been listening to a lot of Bach. All of a sudden the whole field was playing Bach. It was the most wonderful feeling of my life up to that point. I felt like the conductor of this symphony with Bach coming through the wheat.”
Walter Isaacson
Steve Jobs
“Jobs insisted that Apple focus on just two or three priorities at a time. “There is no one better at turning off the noise that is going on around him,” Cook said. “That allows him to focus on a few things and say no to many things. Few people are really good at that.”
Walter Isaacson
Steve Jobs
“Most people have a regulator between their mind and mouth that modulates their brutish sentiments and spikiest impulses. Not Jobs. He made a point of being brutally honest. ” My job is to say when something sucks rather than sugar coat it, : he said. This made him charismatic and inspiring, yet also,, to use the technical term, an asshole at times.”
Walter Isaacson
Steve Jobs
“On Startups: “I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup and then sell or go public, so they can cash in and move on.”
Walter Isaacson
Steve Jobs
“On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, “Did Alexander Graham Bell do any market research before he invented the telephone?”
Walter Isaacson
Steve Jobs
“One of Job’s business rules was to never be afraid of cannibalizing yourself. ” If you don’t cannibalize yourself, someone else will,” he said. So even though an Iphone might cannibalize sales of an IPod, or an IPad might cannibalize sales of a laptop, that did not deter him.”
Walter Isaacson
Steve Jobs
“One of Job’s great strengths was knowing how to focus. ” Deciding what not to do is as important as deciding what to do, “he said. ” That’s true for companies, and it’s true for products.”
Walter Isaacson
Steve Jobs
“One way to remember who you are is to remember who your heroes are.”
Walter Isaacson
Steve Jobs
“People know how to deal with a desktop intuitively. If you walk into an office, there are papers on the desk. The one on the top is the most important. People know how to switch priority. Part of the reason we model our computers on metaphors like the desktop is that we can leverage this experience people already have.”
Walter Isaacson
Steve Jobs
“People who know what they’re talking about don’t need PowerPoint.”
Walter Isaacson
Steve Jobs
“Picasso had a saying – ‘good artists copy, great artists steal’ – and we have always been shameless about stealing great ideas.”
Walter Isaacson
Steve Jobs
“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
Walter Isaacson
Steve Jobs
“Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep.”
Walter Isaacson
Steve Jobs
“So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.”
Walter Isaacson
Steve Jobs
“Steve Jobs had a tendency to see things in a binary way: “A person was either a hero or a bozo, a product was either amazing or shit”
Walter Isaacson
Steve Jobs
“Steve Jobs: “The best way to predict the future is to invent it.”
Walter Isaacson
Steve Jobs
“The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater.”
Walter Isaacson
Steve Jobs
“The main thing in our design is that we have to make things intuitively obvious.”
Walter Isaacson
Steve Jobs
“The older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music.”
Walter Isaacson
Steve Jobs
“The people who invented the twenty-first century were pot-smoking, sandal-wearing hippies from the West Coast like Steve, because they saw differently,” he said. “The hierarchical systems of the East Coast, England, Germany, and Japan do not encourage this different thinking. The sixties produced an anarchic mind-set that is great for imagining a world not yet in existence.”
Walter Isaacson
Steve Jobs
“The reality distortion field was a confounding mélange of a charismatic rhetorical style, indomitable will, and eagerness to bend any fact to fit the purpose at hand.”
Walter Isaacson
Steve Jobs
“There are parts of his life and personality that are extremely messy, and that’s the truth.”
Walter Isaacson
Steve Jobs
“There’s an old Hindu saying that goes, ‘In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.’ Come help me celebrate mine.”
Walter Isaacson
Steve Jobs
“Was he smart? No, not exceptionally. Instead, he was a genius.”
Walter Isaacson
Steve Jobs
“We made the iPod for ourselves, and when you’re doing something for yourself, or your best friend or family, you’re not going to cheese out. If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much.”
Walter Isaacson
Steve Jobs
“What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.”
Walter Isaacson
Steve Jobs
“When the sales guys run the company, the product guys don’t matter so much, and a lot of them just turn off.”
Walter Isaacson
Steve Jobs
“When you open the box of an iPhone or iPad, we want that tactile experience to set the tone for how you perceive the product.”
Walter Isaacson
Steve Jobs
“You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.”
Walter Isaacson
Steve Jobs
